Ask yourself these three questions:
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- What is the purpose of your sign? First of all, this may seem obvious, but it is essential to begin your creation process. Planning out your content before starting is smart especially if you want to ensure you include all the right information to attract the customers you want.
- Will it be visually appealing? – Who wants to look at an ugly sign? A visually appealing sign should be easy to read and understand. Include all the information you need, but without making it too cluttered. We recommend using one font. If the sign needs to be viewed from a distance, consider the font size being used. Here is a quick guide for reference: Letter Visibility Chart. For more in depth reading, check out USSC Sign Legibility Rules of Thumb HERE. The use of color and format will be important to help your sign stand out and attract attention. As a result, more business!
- Will it be consistent with your branding? Finally, your brand must remain consistent while getting your message across. Existing customers should be able to look at your sign and identify it with your brand. For new customers, your consistency helps make it clear who you are and what you do. Since you only have a few seconds to capture a customer’s attention, every detail must be taken to into account to attract a sale and not lose one.
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Spotlight Strategies loves making signs. As a result, we make all kinds. In addition to yard signs, real estate signs, banners, sail banners and political signs, we also produce A-frame signs, fence signs, vehicle magnet signs, vehicle wraps, parking signs, directional signs, dry erase boards, site signs, construction signs, trade show displays and way finding signs…just to name a few. Contact us today to create your next sign! orders@spotlight-strategies.com or 317-738-3434.
Erin Smith is co-owner of Spotlight Strategies, a marketing solutions firm specializing in print, apparel, promotional product and signs. An accomplished health care administrator turned business owner, Erin brings rare behavioral expertise to the world of small business.
With a Master’s degree in social work, and a thriving business she is a sought after advisor, coach and mentor to many of Indiana’s small business owners and support associations. Erin demonstrates unwavering commitment and facilitates profitability to any organization to which she directs her time and talent, and is successful in motivating and empowering people whether supporting a cause or building a company.
