As technology continues to grow and enhance businesses, the question arises if printed marketing materials like business cards are necessary. But they are just as important as ever. Here’s why:
- Business Cards Provide a Personalized Experience – When speaking with someone in person about your business, exchanging business cards creates a personalized experience with that individual. They will be able to relate your business to this experience, and allow them to put a face to the business. They might not get this personal experience by just looking up your contact information online.
- Business Cards Help to Create a Great First Impression – Handing someone your card, instead of grabbing the first available piece of paper, often times a napkin, shows you are prepared and that you care. Therefore it is also an indicator of professionalism to many people.
- Business Cards Provide More Connections – The individual you give your card to might not need your services at the time. However, they will have a physical reminder that they may refer to later on when a need arises for them. Business cards are also easy to pass on to another person they know who might need your services as well.
Need some inspiration to create the best business card for you? Click HERE to get your juices flowing and contact us to get your design started. We can help!
Erin Smith is co-owner of Spotlight Strategies, a marketing solutions firm specializing in print, apparel, promotional product and signs. An accomplished health care administrator turned business owner, Erin brings rare behavioral expertise to the world of small business.
With a Master’s degree in social work, and a thriving business she is a sought after advisor, coach and mentor to many of Indiana’s small business owners and support associations. Erin demonstrates unwavering commitment and facilitates profitability to any organization to which she directs her time and talent, and is successful in motivating and empowering people whether supporting a cause or building a company.
