Thinking about creating a sign?

Ask yourself these three questions: What is the purpose of your sign? First of all, this may seem obvious, but it is essential to begin your creation process. Planning out your content before starting is smart especially if you want to ensure you include all the right information to attract the customers you want. Will […]

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Business Intellect + Not-For-Profit Passion = Amazing Community!

By Erin Smith Spotlight Strategies October 2013 It’s amazing the wonderful strides a community makes when business-minded people awaken their philanthropic passion and contribute their resources. The intention of this monthly feature is to share the work not-for-profits are doing to make our community a wonderful place, and inspire others to get involved, sharing their […]

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WBE Certification = Added Value

By Erin Smith Spotlight Strategies June 2013 Every great business owner looks for a way to differentiate, carve out a niche market and/or reinvent their business to stay ahead of the curve. There are endless possibilities, yet great business owners don’t get hung up in weighing these possibilities for too long. They research, listen to […]

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Relationships matter

By Erin Smith Spotlight Strategies June 2013 I was honored to moderate a panel discussion at the Excelerate Hendricks County Event this past month. The panel represented a diverse cross section of industries including trucking, veterinary, payroll, fabric arts and inventory specialist. As each business owner shared who they looked to for advice, candidly revealing […]

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Do you know your ROI on your trinkets and trash?

By Erin Smith Spotlight Strategies March 2013 Are you tired of all the “trinkets & trash”, Chotskies and Promotional Product items? Personally, I believe customers are smart and shop around comparing price and quality and don’t solely base a purchase decision on the spatula or first aid packet that you gave to them.

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Is your logo’d apparel working for you?

By Erin Smith Spotlight Strategies March 2013 Logo’d Company apparel is one of the least expensive ways to capture great PR! Think about it. You have employees that work for you that believe in your company. They depend on YOU to feed their families, create a satisfying work environment and mentor them to become better […]

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‘Print is dead’

By Erin Smith Spotlight Strategies February 2013 If I had a penny for every time someone has told this to me, I would be able to take a once in a lifetime trip through the Caribbean on my own yacht! Well, that might be exaggerating just a tad, but you get the point. Many believe […]

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What has your Sign done for you lately?

By Erin Smith Spotlight Strategies February 2013 Perhaps this is a take-off of the classic line from Eddie Murphy’s comic routine, “What have you done for me lately?” You remember, when Eddie’s bride realizes that the grass is greener on the other side, if you have been educated. Are you educating your customers with your […]

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Spotlight Strategies focuses on helping

Jody Veldkamp Center Grove Newsletter October 2012 Businesses start for a variety of reasons. In the case of two Center Grove women, it was realizing they were better together than separate and so they embarked on a new journey over martinis and a handshake. In 2008, Susan McCarty owned Franklin Printing and Erin Smith owned […]

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Spotlight Strategies honored with chamber’s Salute Award

By Amy May Southside Business Exchange May 2012 The Greater Greenwood Chamber of Commerce’s Salute Award recognizes a chamber member business that has demonstrated success in one or more of the following areas: growth and stability; commitment to quality; creative/unique solutions to challenges; and entrepreneurial spirit. Spotlight Strategies, winner in the small business category, was […]

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