Everything You Need to Brand Your Business Serving Indianapolis, Johnson County and surrounding communities. From print and apparel to promo and signage - one local partner, start to finish. Request A Quote Order Now Everything You Need to Brand Your Business Serving Indianapolis, Johnson County and surrounding communities. From print and apparel to promo and signage - one local partner, start to finish. Request A Quote Order Now Everything You Need to Brand Your Business Serving Indianapolis, Johnson County and surrounding communities. From print and apparel to promo and signage - one local partner, start to finish. Request A Quote Order Now Everything You Need to Brand Your Business Serving Indianapolis, Johnson County and surrounding communities. From print and apparel to promo and signage - one local partner, start to finish. Request A Quote Order Now Everything You Need to Brand Your Business Serving Indianapolis, Johnson County and surrounding communities. From print and apparel to promo and signage - one local partner, start to finish. Request A Quote Order Now Rascal's fire department and healthcare customized apparel including DTF, embroidery, and screen print. Embroidered logo hats in Franklin Indiana Mallow Run event printing: yard signs, stickers, custom screen print t-shirts Spotlight Strategies vehicle wraps and custom site signage Spotlight Strategies vehicle wraps Hands Up Promo Products: drinkware, tablets, pens, hand sanitizer, bags Custom printing on bags and drinkware Printed marketing materials: flyers, brochures, mailers & postcards Franciscan Health printed brochures and records for clients
Commercial Printing • Custom Apparel • Promotional Products • Signs & Vehicle Graphics
Commercial Printing • Custom Apparel • Promotional Products • Signs & Vehicle Graphics
Let us Create Your Online Store – FREE
Let us Create Your Online Store – FREE

Explore Our Services

Graphic Designs + Printer + Spotlight Strategies

Print

Graphic designs for t-shirts and apparel + Spotlight Strategies

Apparel

Graphic Designs + notebook and pen + Spotlight Strategies

Promo

Graphic Designs for all print jobs + Market logo + Spotlight Strategies

Signs

“Not sure what you need? We’ll guide you.”

Spotlight Strategies is your local one-stop shop for business branding. We help businesses, schools, and organizations with commercial printing, custom apparel, promotional products, and signs – with one team to guide you from idea to finished product.

Check Out Our Recent Work

Custom Logo Embroidery Tesco Company Caps Beanies
DTF custom printed Team spirit wear t-shirts for booster club near Greenwood Indiana
DTF and screen-printed Center Grove High School Marching Pep Band T-shirts in Greenwood Indiana
All God's Children Preschool Custom printed signage in Greenwood Indiana
Embroidered custom patch application to stocking caps
Johnson County Festival celebration custom branded drinkware -shot glasses and enamel camping mugs
Johnson Memorial Health Embroidered fleece jacket
Embroidered Letters on Safety Apparel
Greenwood Moving & Storage Vehicle Graphic Printed Van
JCREMC outdoor business signage by Spotlight Strategies
Mallow Run celebration of Spotlight Strategies' print, promo, apparel, and sign services.
Mallow Run Coroplast yard signs for Wine at the Line event by Spotlight Strategies

Business owners want every branding dollar to count. That’s why we take a consultative approach – helping you choose the right products, timelines, and quantities to get the best results for your team, event, or organization.

You’ll get:

  • Clear recommendations
  • Reliable turnaround + communication
  • Quality results you’ll be proud to put your name on
Graphic design quotes icon by Spotlight Strategies

What Our Clients Say

Since 1947, businesses across Central Indiana have trusted us for consistent quality, responsive communication, and branding that makes them look great.

  • 5-star service

  • Repeat Customers

  • Local team in Franklin, IN

Banners look great! Thank you for your patience working through our edits. Spotlight is super to work with and customer service is above and beyond!

- Terri L. – Reliance

- Terri L. – Reliance

Spotlight continues to amaze and impress with the quality of work they continue to put out. Tara Treatment Center will continue to recognize this company as a valued community partner. From flyers to table tops they can do it all.

Thank you Spotlight for making my job a bit easier.

- Nick O. – Tara Treatment Center

- Nick O. – Tara Treatment Center

Spotlight Strategies provided me a range of products a range of pricing and features that enabled me to arrive at a decision on the purchase of a pull-up display banner for use promoting our organization. Proofs of the content and artwork for the banner were quickly generated and once approved delivery was within the week following! The team with Spotlight were prompt, efficient and professional!

- Stanton J. – Rotary Club of Indianapolis

- Stanton J. – Rotary Club of Indianapolis

Spotlight has been a valuable partner when it comes to design and printing of our shirts and “swag”! Love how these mugs turned out!

- Heidi B. – Hoosier Equipment Service, Inc.

- Heidi B. – Hoosier Equipment Service, Inc.

Spotlight Strategies is always so helpful in providing product recommendations and delivering beautiful work in a reasonable timeframe! Everyone is so nice and easy to work with. Thank you, Spotlight team!!

- Sadie S. – The Hope Gallery

- Sadie S. – The Hope Gallery

Spotlight Strategies did a great job with several different printing requests recently. I really didn’t know what I needed and they were great at offering specific solutions to help me narrow my choices. They were extremely responsive and timely. Their communication is excellent. Highly recommend them for print and design work!

- Matt D. – Coaching for Clarity

- Matt D. – Coaching for Clarity

Our company has been using Spotlight Strategies for the last year… from print, to apparel, to signage… we are so happy with their process and their skills!

- Braxston H. – Fairchild Renovations

- Braxston H. – Fairchild Renovations

We had a great experience with Spotlight! Our new sign looks wonderful, and we will definitely reach out to them again in the future for our promotional product needs.

- Countertop Connections, Inc.

- Countertop Connections, Inc.

I’ve used them for going on 20 years. The work they do is always on-time and second to none. Sure, you can find logo apparel other other promo items online, but not with Spotlight’s quality. The shirts I buy always have a backing behind the stitching to ensure it doesn’t bunch up over time and look terrible. Getting a first impression done right the first time is vital in business. Spotlight helps you ace your first impression.

- David M. – DL Myers & Associates

- David M. – DL Myers & Associates

Online Stores For Group Sales

Perfect for companies with multiple employees ordering apparel or spirit wear.

 

Your OWN online store. We offer online stores to our corporate customers. Utilize webstore to provide staff with company branded goods or perhaps create one giving awards tied to motivational competitions like safety programs or sales goals. The stores are easy to setup (no cost to you), permit 24/7 access & provide secure on-line payment processing. Our staff works with you to tailor a webstore program to address your needs. Detailed activity reporting and creative incentive programs are additional tools we offer to streamline admin processes and motivate employee participation.

 

Are you the team Mom or Dad in charge of ordering spirit wear or uniforms? Dreading collecting sizes and money? Streamline the ordering process for players, students and parents by setting up your exclusive online webstore. Control what items can be ordered, limit your liability by eliminating checks, paper order forms and “shoe box” fundraising money. We provide all the reminder emails to your folks so they don’t forget to order. When your store closes, all your orders come packaged with receipts for easy distribution. Plus we send you a check (typically 10% of sales) to support your team!

Owners of Spotlight Strategies - Print, Apparel, Promo, Signs

Who We Are

Spotlight Strategies is a trusted Indianapolis partner for printing, branded apparel, promotional products, and signage.

Founded and led by co-owners Erin Smith and Susan McCarty, our team combines operational expertise and decades of business leadership to serve companies across the Greater  Indianapolis area. Since merging their firms, Erin and Susan have built Spotlight Strategies around one goal: make ordering simple, deliver consistent quality, and provide reliable timelines businesses can count on.

From simple reorders to large-scale projects, we support organizations with professional design, quality production, and dependable fulfillment—all under one roof.

  • Solutions Focused – Team Power
    We collaborate to solve problems quickly and deliver the right outcome for your
    brand.
  • Servant Leadership – Win Win
    We lead with service—building long-term partnerships that support client
    success.
  • Efficiency – Get Things Done
    Streamlined processes, clear timelines, and fast turnaround without cutting
    corners.
  • Integrity – No Excuses
    Honest communication, consistent quality, and accountability from start to finish.

Businesses choose Spotlight Strategies because we deliver consistent branding, reliable timelines, and a smooth ordering experience.

  • One vendor for print, apparel, promo, and signage
    Streamline purchasing with a single production partner.
  • Brand consistency across every item
    Color matching, logo placement standards, and repeatable results.
  • Clear communication and project management
    Proofing, approvals, updates, and proactive timelines—no chasing required.
  • Reliable production and quality control
    Professional equipment, experienced operators, and detail-focused finishing.
  • Reorder-friendly systems
    Ideal for repeat clients, multi-location teams, and recurring branded needs.
  • Local service with professional results
    Proudly supporting small business & corporate clients in Indianapolis and the surrounding area.
We make ordering corporate materials and branded items straightforward:

  1. Request a quote or consultation
    Share quantities, deadlines, logo files, and goals.
  2. We recommend the best production method
    Embroidery, screen printing, DTF, commercial print, signage, or promotional products that work with your brand and budget.
  3. Proofing and approval
    You’ll receive a proof and timeline before production starts.
  4. Production and quality checks
    Your items are produced with consistency and inspected for quality.
  5. Pickup, delivery, or fulfillment
    We can coordinate delivery, bulk packaging, or ongoing reorder support.