By Erin Smith
Spotlight Strategies
February 2013

Perhaps this is a take-off of the classic line from Eddie Murphy’s comic routine, “What have you done for me lately?”

You remember, when Eddie’s bride realizes that the grass is greener on the other side, if you have been educated.

Are you educating your customers with your signage?

Your business signage is key in race to stay “front of mind” for the next purchase your prospect needs.

Have you put thought into the visibility of our sign from a distance? Is the correct information on it to generate a call and follow through sale?

The results in this leading industry article might surprise you and make you decided… It is time for some new signs!

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