‘Print is dead’

By Erin Smith Spotlight Strategies February 2013 If I had a penny for every time someone has told this to me, I would be able to take a once in a lifetime trip through the Caribbean on my own yacht! Well, that might be exaggerating just a tad, but you get the point. Many believe […]

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What has your Sign done for you lately?

By Erin Smith Spotlight Strategies February 2013 Perhaps this is a take-off of the classic line from Eddie Murphy’s comic routine, “What have you done for me lately?” You remember, when Eddie’s bride realizes that the grass is greener on the other side, if you have been educated. Are you educating your customers with your […]

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Spotlight Strategies focuses on helping

Jody Veldkamp Center Grove Newsletter October 2012 Businesses start for a variety of reasons. In the case of two Center Grove women, it was realizing they were better together than separate and so they embarked on a new journey over martinis and a handshake. In 2008, Susan McCarty owned Franklin Printing and Erin Smith owned […]

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Spotlight Strategies honored with chamber’s Salute Award

By Amy May Southside Business Exchange May 2012 The Greater Greenwood Chamber of Commerce’s Salute Award recognizes a chamber member business that has demonstrated success in one or more of the following areas: growth and stability; commitment to quality; creative/unique solutions to challenges; and entrepreneurial spirit. Spotlight Strategies, winner in the small business category, was […]

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The sky’s the limit for Spotlight Strategies

Jill Bode Johnson County Business Leader April 2012 The idea of Spotlight Strategies was just a twinkle in the eyes of Erin Smith and Susan McCarty three years ago when the two women began discussing ways that their two companies, The Stitch Smith and Franklin Printing, could work together to overcome the looming threat of […]

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Blog: Your heart has the power to transform

By Susan McCarty Spotlights Strategies Your HEART has the power to TRANSFORM! Spotlight-Strategies (parent entity of Franklin Printing and The Stitch Smith) would like to recognize a special customer, Haven and challenge you to give of your HEART this Holiday Season. The holiday season is upon us and for most it brings comfort, warmth, abundance […]

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Spotlight’s Erin Smith wins award

Indy’s Best & Brightest in Retail, Manufacturing & Services September 25, 2009 INDIANAPOLIS – Erin Smith, owner of The Stitch Smith in Greenwood, has been chosen for Indy’s Best and Brightest in Retail, Manufacturing & Services. On September 23, 2009, Indy’s Best & Brightest honored 100 of Central Indiana’s outstanding young professionals who are making […]

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Printers: Stick To What You Know

By Mike Eads Johnson County Business Leader September 2009 Drew and Susan McCarty like being entrepreneurs more and more as the years go by. Their Franklin Printing Co. continues to grow, thanks to a strong referral business, some direct mail, an outside salesman and a commitment to sticking with what works. “We don’t try to […]

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