Relationships matter

By Erin Smith Spotlight Strategies June 2013 I was honored to moderate a panel discussion at the Excelerate Hendricks County Event this past month. The panel represented a diverse cross section of industries including trucking, veterinary, payroll, fabric arts and inventory specialist. As each business owner shared who they looked to for advice, candidly revealing […]

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Do you know your ROI on your trinkets and trash?

By Erin Smith Spotlight Strategies March 2013 Are you tired of all the “trinkets & trash”, Chotskies and Promotional Product items? Personally, I believe customers are smart and shop around comparing price and quality and don’t solely base a purchase decision on the spatula or first aid packet that you gave to them.

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Is your logo’d apparel working for you?

By Erin Smith Spotlight Strategies March 2013 Logo’d Company apparel is one of the least expensive ways to capture great PR! Think about it. You have employees that work for you that believe in your company. They depend on YOU to feed their families, create a satisfying work environment and mentor them to become better […]

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‘Print is dead’

By Erin Smith Spotlight Strategies February 2013 If I had a penny for every time someone has told this to me, I would be able to take a once in a lifetime trip through the Caribbean on my own yacht! Well, that might be exaggerating just a tad, but you get the point. Many believe […]

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What has your Sign done for you lately?

By Erin Smith Spotlight Strategies February 2013 Perhaps this is a take-off of the classic line from Eddie Murphy’s comic routine, “What have you done for me lately?” You remember, when Eddie’s bride realizes that the grass is greener on the other side, if you have been educated. Are you educating your customers with your […]

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Spotlight Strategies focuses on helping

Jody Veldkamp Center Grove Newsletter October 2012 Businesses start for a variety of reasons. In the case of two Center Grove women, it was realizing they were better together than separate and so they embarked on a new journey over martinis and a handshake. In 2008, Susan McCarty owned Franklin Printing and Erin Smith owned […]

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Spotlight Strategies honored with chamber’s Salute Award

By Amy May Southside Business Exchange May 2012 The Greater Greenwood Chamber of Commerce’s Salute Award recognizes a chamber member business that has demonstrated success in one or more of the following areas: growth and stability; commitment to quality; creative/unique solutions to challenges; and entrepreneurial spirit. Spotlight Strategies, winner in the small business category, was […]

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The sky’s the limit for Spotlight Strategies

Jill Bode Johnson County Business Leader April 2012 The idea of Spotlight Strategies was just a twinkle in the eyes of Erin Smith and Susan McCarty three years ago when the two women began discussing ways that their two companies, The Stitch Smith and Franklin Printing, could work together to overcome the looming threat of […]

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Blog: Your heart has the power to transform

By Susan McCarty Spotlights Strategies Your HEART has the power to TRANSFORM! Spotlight-Strategies (parent entity of Franklin Printing and The Stitch Smith) would like to recognize a special customer, Haven and challenge you to give of your HEART this Holiday Season. The holiday season is upon us and for most it brings comfort, warmth, abundance […]

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