Top Selling Promotional Products in 2023

In the fast-paced environment of marketing for businesses, promotional products remain a cornerstone strategy for building brand recognition and customer loyalty. As 2023 unfolds, certain trends in promotional items have emerged as particularly effective. In this post, we explore the top-selling promotional products of the year, each offering a unique blend of utility, brand visibility, and customer appeal. 

Spotlight Strategies, based in Franklin, Indiana, is your go-to source for these trending items.

Ballpoint pens remain a perennial favorite in the promotional world. Their practicality, coupled with the vast options for customization, makes them a reliable choice for any business.Ballpoint Pens: The Classic Choice

Ballpoint pens remain a perennial favorite in the promotional world. Their practicality, coupled with the vast options for customization, makes them a reliable choice for any business. They are an effective, budget-friendly way to keep your brand in the hands of your clients daily.

Tumblers: Eco-Friendly and Trendy

Tumblers have risen in popularity due to their eco-friendly nature and stylish designs. Perfect for both hot and cold beverages, these reusable tumblers are not just a promotional item but a statement of your brand’s commitment to sustainability.

Tote Bags: Versatile and Visible

Tote bags offer a unique combination of utility and visibility. Whether used for shopping, carrying work materials, or as a casual accessory, these bags put your brand on display in a variety of settings.

Mugs: A Daily Reminder

A morning coffee is a ritual for many, and custom mugs place your brand right at the heart of this daily routine. Mugs offer a large canvas for creative branding, making them a popular choice.

Softbound Journals: For the Thoughtful

In an age of digital overload, the classic charm of a softbound journal offers a refreshing change. They are ideal for conferences, corporate events, or as thoughtful gifts to clients and employees.

Beverage Insulators: Fun and Functional

Beverage insulators are a fun, casual product that resonates well with a wide audience. Perfect for outdoor events, picnics, or casual gatherings, they keep drinks cool while promoting your brand.

Power Banks: Keeping Tech Charged

In our tech-driven world, power banks are a highly appreciated promotional item. They are practical, portable, and offer significant branding space, making them a smart marketing investment.

Adapters and Charging Cables: Tech Essentials

Never underestimate the utility of adapters and charging cables. These essential tech accessories are a subtle yet constant reminder of your brand’s presence and utility.

Speakers: Bringing Music to Life

Promotional speakers strike a chord with the modern consumer who values entertainment and connectivity. They are a high-value item that clients will cherish and use frequently.

Quarter Zip Apparel: Stylish and Comfortable

The quarter zip style of apparel is a trendy and versatile option for promotional clothing. It’s suitable for a range of activities and offers a great branding opportunity.

T-Shirts: Walking BillboardsCustom T-shirts serve as dynamic, mobile billboards for your brand, offering extensive exposure.

Custom T-shirts serve as dynamic, mobile billboards for your brand, offering extensive exposure. They are exceptionally popular for various events, team-building activities, and promotional giveaways. 


These T-shirts not only enhance brand visibility but also foster a sense of community and belonging among wearers. By incorporating your logo or message, they transform every wearer into an ambassador for your brand, extending your reach to diverse audiences in multiple locations. This makes them an invaluable tool for effective, engaging marketing.

Lip Balm: Subtle and Effective

Lip balm is a unique promotional item that is subtly effective. It’s a small, affordable product that clients will use repeatedly, keeping your brand close at hand.

Kitchen and Home Items: Daily Brand Exposure

Items for the kitchen and home ensure your brand is part of everyday life. From branded utensils to decorative items, these products offer practicality and continuous brand exposure.

Caps and Hats: Fashionable and Functional

Caps and hats are not just functional; they are fashion statements. They offer excellent visibility at outdoor events, recreational activities, and casual outings.

Benefits of Working with Spotlight Strategies for Promotional Products

When it comes to promotional products, choosing the right partner is as crucial as selecting the right item. Working with Spotlight Strategies includes benefits that can elevate your promotional efforts to new heights. Here’s why Spotlight Strategies stands out as your ideal partner for promotional products:

1. Local Expertise with a Broad Reach

Based in Franklin, Indiana, Spotlight Strategies deeply understands the local market dynamics of Indianapolis, Greenwood, and surrounding areas. This local expertise, combined with our ability to serve clients nationwide, ensures a perfect blend of personalized service with wide-reaching capabilities.

2. Comprehensive Product Range

Spotlight Strategies offers an extensive range of promotional products, from classic choices like pens and mugs to trendy items like eco-friendly tumblers and tech gadgets. Our expansive inventory means you can find the perfect product to align with your brand and marketing objectives.

3. Customization and Brand Integration

Understanding the importance of brand representation, Spotlight Strategies excels in customizing products to reflect your brand’s identity accurately. Whether it’s through color, design, or messaging, we ensure your promotional items are a true extension of your brand.

4. Quality Assurance

Quality is paramount at Spotlight Strategies. We commit to providing high-quality products that recipients will value and use, ensuring prolonged exposure for your brand. This focus on quality extends from the products ourselves to the customization process.

5. Marketing Expertise

With years of experience in the promotional products industry, our team at Spotlight Strategies offers valuable marketing insights. We can guide you in selecting the most effective products for your specific marketing campaigns or events.

Partnering with Spotlight Strategies

In 2023, the most effective promotional products are those that blend utility with brand visibility. Spotlight Strategies offers a wide range of options to suit any marketing strategy or event, ensuring your brand remains in the spotlight. Visit our Promotional Products page to explore these and other items that can elevate your brand’s presence in the market.

Remember, the key to successful promotional marketing is choosing items that resonate with your target audience while effectively conveying your brand’s message. Let Spotlight Strategies be your partner in this endeavor, providing top-quality promotional products for your business in Franklin, Indianapolis, Greenwood, and beyond.

Erin Smith

Erin Smith is co-owner of Spotlight Strategies, a marketing solutions firm specializing in print, apparel, promotional product and signs.  An accomplished health care administrator turned business owner, Erin brings rare behavioral expertise to the world of small business.

With a Master’s degree in social work, and a thriving business she is a sought after advisor, coach and mentor to many of Indiana’s small business owners and support associations.  Erin demonstrates unwavering commitment and facilitates profitability to any organization to which she directs her time and talent, and is successful in motivating and empowering people whether supporting a cause or building a company.