About Spotlight Strategies
Spotlight Strategies is a full service commercial printer and apparel serving the greater Indianapolis area and located in Franklin, IN. Choose Spotlight Strategies for your next business / marketing project and experience what it feels like to be the star of the show and grow your business.
Erin Smith, an accomplished health care administrator turned business owner, brings rare behavioral expertise to the world of small business. Susan McCarty, a serial entrepreneur since the mid ‘80s, has diverse multi-business management experience. Combining their firms in 2011, they now lead a top printing firm in the Greater Indianapolis area. Their strategic partnership in Spotlight Strategies utilizes their unique talents and strengths to service other businesses through, print, apparel, promotional items and signs.
Clients appreciate their customer-centric approach to helping identify and formulate the right answers to the various marketing challenges that confront businesses daily. As long-time business owners, Erin and Susan understand the bottom line is always a factor. They know business owners are looking for ROI every time they spend a dollar.
Susan, Erin and their staff will work to understand your business’ needs, make recommendations to help you grow your business, deliver excellent products and superior customer service — utilizing proven strategies that make you look good!
In addition to helping customers and running their businesses, both Erin and Susan are active members of various Chambers of Commerce, the National Association of Women Business Owners (NAWBO), and numerous industry trade organizations. Spotlight Strategies also holds certification by the City of Indianapolis & the State of Indiana as a Woman Business Enterprise.
Choose Spotlight Strategies for your next business / marketing project and experience what it feels like to be the star of the show and grow your business.
Frequently Asked Questions
Our Promise to Our Clients
Being solutions focused means creating a strategy, idea or process to end a problem. Our best solutions are created by team members who are inherently optimistic, creative, and energetic. We take great pleasure in delighting our customers. We love it when our solutions help our customers “Hit it out of the Park”. Whether we are making them look good and feel great in their logo’d apparel, or their tradeshow giveaways and printed marketing pieces help land a big customer, seeing our customers “WIN” is a super charge to get up and do it all over again tomorrow.
A servant leader is a leader that shares power, puts the needs of others first and helps people develop and perform as highly as possible. We believe that every day is a fresh start and an opportunity to learn something new. There is no endpoint to servant leadership development. It begins with knowing who you are and what you bring to the table. As Iron sharpens iron, we as team members sharpen each other’s skills when we are faced with customer challenges by brainstorm together to solve problems which gives us a competitive advantage. We have the power and the accountability to make good judgments under tight timelines.
We measure efficiency by having the ability to do something or produce something without wasting materials, time, or energy. Spotlight Strategies is most successful in an atmosphere where team members and systems consistently optimize the standard processes (and roles) as defined by the company, yet, where a spirit of flexibility prevails when customer and production needs require team members to assist and support one another to deliver on company promises and points of differentiation. Team members have a passion for exceeding customer expectations while preserving the company’s ability to grow and thrive (strategically and financially).
Integrity is the quality of being honest and fair and at Spotlight we value that our customers can count on us. If we make a mistake, we own it. If our vendors make a mistake, we get it fixed. If we say it will be done at a certain time, it is – No Excuses.