About Spotlight Strategies

Spotlight Strategies is a full service commercial printer and apparel serving the greater Indianapolis area and located in Franklin, IN.  Choose Spotlight Strategies for your next business / marketing project and experience what it feels like to be the star of the show and grow your business.

Our History

Erin Smith, an accomplished health care administrator turned business owner, brings rare behavioral expertise to the world of small business. Susan McCarty, a serial entrepreneur since the mid ‘80s, has diverse multi-business management experience. Combining their firms in 2011, they now lead a top printing firm in the Greater Indianapolis area. Their strategic partnership in Spotlight Strategies utilizes their unique talents and strengths to service other businesses through, print, apparel, promotional items and signs.

Clients appreciate their customer-centric approach to helping identify and formulate the right answers to the various marketing challenges that confront businesses daily. As long-time business owners, Erin and Susan understand the bottom line is always a factor. They know business owners are looking for ROI every time they spend a dollar.

Susan, Erin and their staff will work to understand your business’ needs, make recommendations to help you grow your business, deliver excellent products and superior customer service — utilizing proven strategies that make you look good!

In addition to helping customers and running their businesses, both Erin and Susan are active members of various Chambers of Commerce, the National Association of Women Business Owners (NAWBO), and numerous industry trade organizations. Spotlight Strategies also holds certification by the City of Indianapolis & the State of Indiana as a Woman Business Enterprise.

Choose Spotlight Strategies for your next business / marketing project and experience what it feels like to be the star of the show and grow your business.

Frequently Asked Questions

Check out https://shop.spotlight-strategies.com/ to see our wide range of options.

Too much to look at?  Send us an email at orders@spotlight-strategies.com for help.

Standard: 7-10 business days. Many rush options are available.

Have an event? Just let us know what you need, and when you need them. We’ll help find products that meet your timeline.

These are charges to create the screen, die or other necessary items to imprint your specific logo.

Keep in mind that if you ever place an exact reorder for the same item the setup fee is often reduced or waived.

Yes! We will email you a proof of your item for approval before proceeding into production.

Uncoated stock paper is comparatively porous and inexpensive, and is typically used for such applications as newspaper print and basic black-and-white copying. Coated stock, by contrast, is made of higher quality paper having a smooth glossy finish that works well for reproducing sharp text and vivid colors. It tends to be more expensive, however.

We’ll call or email you whichever you prefer when your order is complete.

Estimated delivery time for orders is 5-7 business days.  Larger quantity and custom orders sometimes take longer, contact your sales rep. for more information.

Spotlight Strategies supports the following file types: Print Quality PDF is preferred.  We also accept: .jpg, .jpeg, .png, .tif, .tiff, .bmp, .eps, .ai, & InDesign  You can upload your files to: orders@spotlight-strategies.com

When uploading your product design, we recommend that your file is a vector-based PDF. Vector graphics are made up of thin lines and curves (“paths”) which can be scaled and resized without losing their quality. Text, logos and illustrations are typically created as vector graphics. By comparison, raster graphics (“bitmap” images) are made up of pixels, which lose their quality and appear grainy or pixelated when zoomed beyond 100%. Photographs are raster images. Vector graphics look clear and smooth at any resolution, ideal for print formats – particularly for large products like banners. If uploading raster images or files, ensure that they meet the recommended resolution for your product.

170 Commerce Drive
Franklin, IN 46131

Monday – Thursday
8:30 am – 5:00 pm

8:30 am – 4:00 pm

Call 317-738-3434 or email orders@spotlight-strategies.com
You are also welcome to visit our shop to discuss your project in detail.

Your product box should have a reorder sticker included.  Please reference that reorder number when calling, emailing or filling out our online reorder form.  If you can’t locate your reorder number just describe what you are needing and we will take it from there.

We require full payment upon you placing the order since this is a custom order. We accept Visa, MasterCard, American Express and Discover credit cards.  You can also mail a check to Spotlight Strategies.

We ship most orders via UPS Ground and US Postal Service.  

Yes.  We will always keep your logo on file. On reorders, you do not have to upload you logo again, as long as there are no color changes or edits. Otherwise, upload or email us your new logo.

Our Promise to Our Clients

Solutions Focused – Team Power
  • Being solutions focused means creating a strategy, idea or process to end a problem.  Our best solutions are created by team members who are inherently optimistic, creative, and energetic.  We take great pleasure in delighting our customers. We love it when our solutions help our customers “Hit it out of the Park”.  Whether we are making them look good and feel great in their logo’d apparel, or their tradeshow giveaways and printed marketing pieces help land a big customer, seeing our customers “WIN” is a super charge to get up and do it all over again tomorrow.

Servant Leadership – Win Win
  • A servant leader is a leader that shares power, puts the needs of others first and helps people develop and perform as highly as possible. We believe that every day is a fresh start and an opportunity to learn something new. There is no endpoint to servant leadership development. It begins with knowing who you are and what you bring to the table. As Iron sharpens iron, we as team members sharpen each other’s skills when we are faced with customer challenges by brainstorm together to solve problems which gives us a competitive advantage. We have the power and the accountability to make good judgments under tight timelines.

Efficiency – Git-r-Done
  • We measure efficiency by having the ability to do something or produce something without wasting materials, time, or energy. Spotlight Strategies is most successful in an atmosphere where team members and systems consistently optimize the standard processes (and roles) as defined by the company, yet, where a spirit of flexibility prevails when customer and production needs require team members to assist and support one another to deliver on company promises and points of differentiation. Team members have a passion for exceeding customer expectations while preserving the company’s ability to grow and thrive (strategically and financially).

Integrity – No Excuses
  • Integrity is the quality of being honest and fair and at Spotlight we value that our customers can count on us. If we make a mistake, we own it. If our vendors make a mistake, we get it fixed. If we say it will be done at a certain time, it is – No Excuses.

Ready to discuss your project with the Spotlight team?

Fill out the form to the right to get started or give us a call at 317.458.9812

Ready to discuss your project with the Spotlight team?