Trade Show Marketing2022-06-09T12:31:11+00:00

Trade Show Marketing

When the time comes to dazzle in front of hundreds and thousands of individuals and businesses at your next trade show or community event, put your best foot forward with marketing solutions from Spotlight Strategies.

How We Help

We provide trade show accessories and event exhibits for all sizes and budgets. Our products range from large-scale island exhibits to modular inline exhibits and table tops displays. Spotlight Strategies creates a number of unique display systems including banner stands, pop–ups, fabric signs, and any number of custom structural or modular exhibit systems.

The image you project at trade shows is critical in creating a spark for your business. Spotlight Strategies can help you cover every component of a booth so you can focus on building a relationship and selling your products or services.

Reach Out Today
  • Be Unique

    With full-time typesetting and a graphic design staff, we are ready to assist in creating professional printed materials. Our designers can create original designs, work with your self-created files or collaborate with third-party graphics vendors to import popular design publishing and word processing files.

  • Focus on Being Dynamic

    The nature of trade shows allows guests freedom to roam without pressure or agenda. Because businesses at trade shows have such a small amount of time to catch eyeballs, your display needs to be unique and dynamic enough for those attendees to remember your company after they’ve departed from the event.

  • Consistent Messaging

    Successfully branding a business, be it a large national corporation or a small local business, involves complex strategies to keep your message consistent. Everything from your social media feed to the design of your website to the sign on your front door must be similar to increase awareness and promote recall.

  • Branding

    Your booth’s color scheme, your handout materials, even your wardrobe – need to be branded consistently to maximize reach. Let us help you conquer your next trade show!

Our Promise to Our Clients

Solutions Focused – Team Power
  • Being solutions focused means creating a strategy, idea or process to end a problem.  Our best solutions are created by team members who are inherently optimistic, creative, and energetic.  We take great pleasure in delighting our customers. We love it when our solutions help our customers “Hit it out of the Park”.  Whether we are making them look good and feel great in their logo’d apparel, or their tradeshow giveaways and printed marketing pieces help land a big customer, seeing our customers “WIN” is a super charge to get up and do it all over again tomorrow.

Servant Leadership – Win Win
  • A servant leader is a leader that shares power, puts the needs of others first and helps people develop and perform as highly as possible. We believe that every day is a fresh start and an opportunity to learn something new. There is no endpoint to servant leadership development. It begins with knowing who you are and what you bring to the table. As Iron sharpens iron, we as team members sharpen each other’s skills when we are faced with customer challenges by brainstorm together to solve problems which gives us a competitive advantage. We have the power and the accountability to make good judgments under tight timelines.

Efficiency – Git-r-Done
  • We measure efficiency by having the ability to do something or produce something without wasting materials, time, or energy. Spotlight Strategies is most successful in an atmosphere where team members and systems consistently optimize the standard processes (and roles) as defined by the company, yet, where a spirit of flexibility prevails when customer and production needs require team members to assist and support one another to deliver on company promises and points of differentiation. Team members have a passion for exceeding customer expectations while preserving the company’s ability to grow and thrive (strategically and financially).

Integrity – No Excuses
  • Integrity is the quality of being honest and fair and at Spotlight we value that our customers can count on us. If we make a mistake, we own it. If our vendors make a mistake, we get it fixed. If we say it will be done at a certain time, it is – No Excuses.

Ready to discuss your project with the Spotlight team?

Fill out the form to the right to get started or give us a call at 317.458.9812

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