Custom Signage Trends: What’s New and Exciting in the World of Visual Communication

In the evolving world of visual communication, custom signage continues to be a pivotal element for branding and advertising. As businesses strive to stand out in crowded marketplaces, the trends in signage are increasingly innovative, blending technology, sustainability, and personalized experiences to capture customer attention. Here’s a look at what’s new and exciting in custom signage today.

custom signs

  1. Eco-friendly Materials: Sustainability is no longer just a buzzword but a serious business culture initiative. In signage, this translates to the use of recycled materials and non-toxic ink and paints. Biodegradable substrates are coming to the forefront, reducing the environmental impact of signage disposal. The industry is witnessing a shift towards greener alternatives that appeal to eco-conscious consumers and help businesses reduce their carbon footprint.
  2. Personalization and Customization: With the aid of advanced fabrication technologies like 3D printing, signs are not just informative but are pieces of art tailored to specific brand identities. This customization extends beyond mere aesthetics; it incorporates unique brand elements, making each signage piece distinctive. Businesses are leveraging this trend to create memorable and engaging visual statements that resonate deeply with their audience. Digital signage can also be interactive and a great way to learn more about customer engagement.
  3. Minimalist Designs: In contrast to the vibrant and often overwhelming traditional signs, modern signage is veering towards minimalism. Clean, simple designs with bold fonts and restrained color palettes make these signs more readable and visually appealing. This trend reflects a broader movement in design, where less is more. This is especially helpful with wayfinding signs. Next time you are in an unfamiliar place, like an airport or metropolitan downtown, take a look at the signs. Simple easy to read signage is helps you find your way more quickly.  


These trends signify a broader transformation in how businesses communicate visually. By staying abreast of these developments, companies can leverage custom signage not just for navigation or compliance but as a powerful tool to enhance brand perception and customer engagement.

Erin Smith

Erin Smith is co-owner of Spotlight Strategies, a marketing solutions firm specializing in print, apparel, promotional product and signs.  An accomplished health care administrator turned business owner, Erin brings rare behavioral expertise to the world of small business.

With a Master’s degree in social work, and a thriving business she is a sought after advisor, coach and mentor to many of Indiana’s small business owners and support associations.  Erin demonstrates unwavering commitment and facilitates profitability to any organization to which she directs her time and talent, and is successful in motivating and empowering people whether supporting a cause or building a company.