Trade Show Necessities: Marketing Essentials

About 93% of face-to-face marketers believe that trade shows are an effective marketing medium. It’s no wonder American exhibitors spend $24 billion each year on trade show marketing strategies at trade shows.

A trade show can be a great opportunity for promoting business products and services. They provide a venue to meet potential customers and partners, as well as to learn about new technologies and trends.

To make the most of trade shows, it’s important to have a plan and be prepared. Here are the top marketing essentials for trade shows guaranteed to take your business to the next level.

A Professional-Looking Booth: Trade Show Materials

One of the best trade show marketing strategies is to invest in a great-looking booth or display signs and banners that can help with this. A professional trade show banner design will help you to stand out from the competition. With so many businesses vying for attention at trade shows, it’s important to have a booth that catches the eye of potential customers. 

A well-designed booth or display can also help to convey a sense of quality and professionalism that will make your business more trustworthy in the eyes of potential customers. Moreover, such a booth can help you to make a good impression on potential partners and investors.

Marketing for Trade Shows

Having a booth or display that reflects the high standards of your business can go a long way toward making those connections.

Business Cards

Business cards are an essential marketing tool for any business, but they are especially important for businesses that participate in trade show marketing..

A well-designed business card can help to create a professional image and make a lasting impression on potential customers. At a trade show, business cards can be used to exchange contact information with other businesses, as well as to promote special offers and discounts. 

When choosing a design for your business card, be sure to select a style that is both professional and eye-catching. Remember, 72% of people judge a business by the quality of its business cards.

Spotlight Strategies use high-quality paper stock and avoid using too much text or marketing graphics. Keep it simple and easy to read so that potential customers will remember your card long after the trade show is over.

Flyers and Brochures

Having plenty of flyers and brochures on hand to give to potential customers is a great trade show marketing move. After all, these are one of the most effective ways to promote your business and get your name out there. 

But what makes a great flyer or brochure? First and foremost, it should be eye-catching and professional-looking. It should also be easy to read and include clear, concise information about your company and what you have to offer. Spotlight Strategies offers creative help and printing for flyers and brochures.

Great flyers and brochures make it easy for potential customers to find out more about your business and what you have to offer – and that’s why they’re such an important part of all trade show strategies.

Samples of Your Products or Services

Samples help stimulate conversation, they’re great icebreakers, and they allow potential customers to visualize what it is that you do and how your product or service can benefit them.

Often, people walking the trade show floor are bombarded with so much information that they have trouble recalling specific details about each company they visit. 

Having samples on hand allows you to jog their memory and remind them of what it is that makes your company unique. Plus, who doesn’t love freebies? Samples are a great way to thank current customers for their business and entice potential customers to give you a try.

Marketing for Trade Shows

Promotional Products

Promotional Products are one of the surest trade show marketing plans for promoting your brand and building awareness while also generating leads and sales.

If you’re handing out high-quality items such as custom apparel that has your company’s logo on it, people are more likely to remember your brand. Plus, promotional products are a great way to thank existing customers and reward them for their loyalty.

Before you order thousands of cheap pens or t-shirts, take some time to consider what kind of promotional products will best represent your brand and appeal to your target audience – reach out to our pros at Spotlight Strategies. With a little planning, you can ensure that your promotional products leave a lasting impression and drive real results.

Make the Most of Trade Show Materials With Marketing Essentials

Trade shows are lucrative marketing opportunities for businesses that are prepared with relevant marketing essentials.

By having the right marketing materials, signs and banners, samples, and promotional products, you can ensure that your trade show experience is a success. Plus, with knowledgeable staff on hand, you can build relationships with potential customers and generate sales.

Are you interested in professional help for making the most of your next trade show? Get in touch with us today and learn how we can help.

Erin Smith

Erin Smith is co-owner of Spotlight Strategies, a marketing solutions firm specializing in print, apparel, promotional product and signs.  An accomplished health care administrator turned business owner, Erin brings rare behavioral expertise to the world of small business.

With a Master’s degree in social work, and a thriving business she is a sought after advisor, coach and mentor to many of Indiana’s small business owners and support associations.  Erin demonstrates unwavering commitment and facilitates profitability to any organization to which she directs her time and talent, and is successful in motivating and empowering people whether supporting a cause or building a company.