What Should be Included on Your Custom Real Estate Yard Signs?

Custom real estate yard signs are a popular marketing tool for real estate professionals, as they provide a visible and effective way to promote listings and attract potential buyers.

Despite an array of digital alternatives, yard signs remain an incredible asset to sellers. According to a study by the National Association of Realtors, 20 percent of For Sale By Owner (FSBO) sales in 2021 used a yard sign to advertise their listing.

When designing a custom yard sign, it’s crucial to include all the essential information to help potential buyers learn more about the property and contact the listing agent. Here are some key components to consider when creating your custom real estate yard signs:

Property Details

Property details, such as the address, price, and number of bedrooms and bathrooms, should be included on custom real estate signs because it provides potential buyers with key details about the property. This information is very helpful for buyers to make an informed decision about whether or not to schedule a showing or make an offer.

By prominently displaying this information on your yard signs, you can make it easy for potential buyers to quickly learn more about the property and determine if it meets their needs and budget.

Additionally, including listing information on your custom yard signs can help to differentiate your listings from others in the area, as it provides potential buyers with a clear and concise overview of the property’s key features.

Design Elements

There are many different design elements that you could include on a custom real estate sign to attract buyers. The design details you choose should create a cohesive and easy-to-read sign. Some options might include the following:

custom real estate yard signs

Eye-catching colors

Bold, vibrant colors can help to make your yard sign stand out and grab the attention of potential buyers. Choose colors that are consistent with your brand and that complement the photos of the property.

Attractive fonts

Choosing an appealing font can help to make your yard sign easy to read and visually appealing. Consider using a font that is consistent with your brand and easy to read from a distance.


Including graphics on your yard sign can add visual interest and make your sign stand out. Consider using a graphic that represents the property, such as a house silhouette or a graphic that represents your brand.


Adding a border around the edges of your yard sign can help to frame the content and make it stand out. Consider using a border that is consistent with your brand and complements the sign’s overall design.

Listing Agent Information

On custom real estate signs, try to include your professional information, like your name, phone number, and business email address. This allows potential buyers to easily get in touch with you to ask questions or schedule a showing.

Including your contact information can also help to build trust with potential buyers and demonstrate your commitment to being available and responsive.

Additionally, your contact information can help establish you as a professional and knowledgeable resource for potential buyers, as they can easily reach out to you with any questions or concerns they may have. This marketing strategy is a fantastic way to build your reputation and attract more clients.

Marketing Copy

Marketing copy is the text used on your custom real estate sign, and it’s essential because it helps you convey your message to potential buyers in a clear, concise way. If you have marketing copy on your custom real estate sign, people will know what you’re selling and why they should buy it.

Marketing copy can be as simple as listing the number of bedrooms and bathrooms in a house for sale or as complicated as a detailed description of how much the seller has spent on renovations over several years.

No matter what kind of marketing copy you decide to include on your custom real estate sign, make sure that it’s well-written and easy for people unfamiliar with real estate jargon to understand.


Branding is essential for custom real estate signs because it helps to establish a professional identity and increase recognition of your brand. By including a logo, color scheme, and other recognizable branding elements on your yard signs, you can create a cohesive and consistent visual presence that will help to differentiate you from other agents in the area.

Additionally, branding can create a memorable and consistent experience for potential buyers as they see your custom yard signs and materials across different listings and marketing channels.

Your custom real estate yard signs should be informative, visually appealing, and consistent with your professional brand. By including all of the essential information and paying attention to the overall design, you can create an effective marketing tool that will help you attract potential buyers and promote your listings.

Ready to create custom real estate signs that will effectively promote your listings and attract potential buyers? Contact Spotlight Strategies to learn more about our custom yard sign designs and how we can help you create a visually appealing and effective marketing tool. Our team of experienced designers will work with you to create a custom yard sign that meets your needs and fits your budget.

Erin Smith

Erin Smith is co-owner of Spotlight Strategies, a marketing solutions firm specializing in print, apparel, promotional product and signs.  An accomplished health care administrator turned business owner, Erin brings rare behavioral expertise to the world of small business.

With a Master’s degree in social work, and a thriving business she is a sought after advisor, coach and mentor to many of Indiana’s small business owners and support associations.  Erin demonstrates unwavering commitment and facilitates profitability to any organization to which she directs her time and talent, and is successful in motivating and empowering people whether supporting a cause or building a company.