How can Car Branding Help Your Business?

When you think of marketing do you imagine ranking high in SEO? Creating a killer landing page? Or, do you picture a colorful decal on the back of your car? 

Even though marketing has changed a lot with the use of technology, analytics, and data, that doesn’t mean that old-fashioned techniques like car branding can’t prove to be just as effective as a brand new app…

In fact, if you’re not using car branding in your marketing strategy then you’re missing out on a huge group of potential customers. Vehicle graphics are the way forward for brand awareness.

This article will tell you everything you need to know about promoting business information via marketing graphics like car wrap advertising. But, first, let’s cover the basics of car branding. 

The Basics Of Vehicle Graphics

Vehicle graphics or also referred to as car branding is the description of marketing material that you can find on any vehicle. This type of car graphic design ranges from a small decal to a full vehicle wrap.

Vehicle GraphicsIf you’ve ever been in a taxi and seen your favorite brand promoted then you already know what car branding is!

Any business advertising strategy aims to attract new customers on a daily basis. A huge proportion of company budgets go into building better brand loyalty and improving engagement rates.

However, a lot of advertising methods are expensive. Vehicle graphics are not only efficient, but they cost much less than other marketing products. Now, you might be thinking, how do you create car branding wraps and decals? 

How to Create Car Wraps and Decals

A car wrap is a great way to get more exposure for advertising small businesses. They can be used to transform old cars into new ones and allow you to keep your business in the eyes of potential consumers. 

Normally car wraps cover the entire vehicle or particular areas depending on your preference. This means that you only need the materials to make the wrap and you’re all sorted! 


When it comes to choosing the right material for your vehicle branding then there are a few options. Here are the choices you can choose from for car branding: 

  • Vinyl
  • Chrome Vinyl
  • Carbon Fiber Vinyl
  • Matte Vinyl

Before you pick the material you have to consider how durable you’d like to be, the condition of the vehicle, and if it’s suitable for your marketing needs. Otherwise, you could end up paying more for it to be replaced. 

Pros Of Car Branding

In a world where you can advertise on any device from anywhere in the world, there are some benefits of car branding that could help you stand out from the other business competition. 

1. Upfront Cost

When you’re running a business the last thing you want to worry about is extra expenses. Ideally, you want something affordable but high-quality, right? 

Luckily, car branding is a simple and cost-effective solution to your marketing problems. Once you’ve ordered the car wraps and decals you’re all set! 

Place the material on a vehicle and let the magic happen. 

Vehicle Graphics2. Attention, Please 

Nothing sticks out more than a giant decal plastered on the side of a vehicle. It’s hard to miss advertising when it’s right in front of you. However, you don’t want to put consumers off by being in their faces constantly. 

The good news is, car branding might be bold but it’s not intrusive. The subtle placement of the marketing material allows people to take in the information and makes a lasting impression without being forceful. 

3. Local Advertising 

Even though the internet enables us to reach people from all over the world, that doesn’t mean that local advertising isn’t worth your time. Investing in your nearby community is an amazing way to build connections. 

As you usually travel within a close radius with your work vehicles it’s a guaranteed way to reach people in your local area and advertise your business to them. 

4. Movement Magic

Unlike ADs that you scroll past on your phone, car branding puts your business out there without bombarding people on their screens. 

Instead of worrying over clicks and likes on social media, all you need to do is put your marketing on a vehicle and people see it with their own eyes outside!

It’s that easy.

Once you’ve decided on adding car branding into your marketing strategy then you need to find the right seller. Spotlight Strategies can take care of vehicle graphics for you.

All you have to do is get in touch for a quote and brainstorm what you want the design to look like, colors, and different font styles. Ultimately, there’s no denying the benefits of car branding in this day and age. 

With the constant pressure to post online and create content, you can put aside the stress of coming up with new ideas by using a time-tested method like vehicle graphics and car decals. 

Old School Car Branding That Works

Thinking of implementing changes to your existing marketing plan can seem overwhelming if you are having steady success and things are going well, but what if they could be even better? 

Vehicle graphics are a small way to boost outreach and get more people to notice your company. Thankfully, Spotlight Strategies offers the best car branding products in the market. 

As soon as you start using this style of marketing you’ll see the benefits instantly! 

Ready to increase sales with car branding? Then, take a moment to get in touch and find out more about how vehicle graphics can improve your business. 

You won’t regret it.

Erin Smith

Erin Smith is co-owner of Spotlight Strategies, a marketing solutions firm specializing in print, apparel, promotional product and signs.  An accomplished health care administrator turned business owner, Erin brings rare behavioral expertise to the world of small business.

With a Master’s degree in social work, and a thriving business she is a sought after advisor, coach and mentor to many of Indiana’s small business owners and support associations.  Erin demonstrates unwavering commitment and facilitates profitability to any organization to which she directs her time and talent, and is successful in motivating and empowering people whether supporting a cause or building a company.