Boost Your Business with Custom Signs

According to the United States Small Business Administration, small businesses that have less than $5 million in revenue should invest 7-8% of their business revenue into their marketing.

Marketing is a vital part of growing your business, but can still be expensive. An affordable and tactic for marketing you can try for your business is creating custom signs for your company.

Do you want to learn more about the benefits of custom-made business signs? Keep reading these top 5 reasons why they are important for your business and why you should invest in one.

1. Cost-Effective and Affordable

Custom SignsOne of the first reasons why you should invest in custom signs for your business is they are a cost-effective and affordable option. Signs are important for your marketing strategy.

While many marketing tactics and advertisements require monthly costs and regular monitoring, your business signs only require the upfront payment. Once you have purchased your custom business signs, it will continue to benefit your company and improve your advertising for as long as you are in business.

This can save you tens of thousands of dollars on marketing and can help you reach your target customers. You can also create a business sign that fits any budget and any needs.

If you are looking for a simple way to start marketing your business, creating custom signage is a great way to start.

2. Important for First Impressions

Your business signs also say a lot about your business and are important for first impressions. Having a well-designed sign will help your company stand out from your competitors and will make your brand seem more reputable to your potential customers.

Just by looking at your sign and what it says, people passing by can learn a lot about your business. It can help them know what your business offers, how their experience will be working with you, and more.

For example, if you have a poorly designed sign that is old and broken, it may show potential customers that your business is old and out of date. However, a new sign that is well designed will show them your brand is high-quality and will provide them with a good experience.

Finally, having a high-quality business sign can raise your visibility. This can lead to more business referrals, brand recognition, and more.

3. Attracts New Customers

Having an attention-grabbing custom sign for your business is also an easy way to attract new customers. This is vital for many business owners, especially those who are looking for local customers and have not had success with digital marketing campaigns.

One way using custom signs can attract new customers is it can increase foot traffic. If your business is located in a business park, people walking by may notice your sign and decide to stop by and see what your business offers. This increased foot traffic will lead to new customers and more sales.

Plus, having an attention-grabbing sign for your business can make it easier for people to find. If your business is located in a hard-to-find area, many customers will give up if they cannot find your storefront.

With a business sign, you will not miss out on these potential customers!

Many business owners also add their website or a telephone number to their custom business sign. By doing this, you can get people to contact you through other methods.

4. Increase Sales

Custom SignsAnother reason why you should invest in custom signs for your business is they can help you increase sales.

Using internal and external signs can also help increase impulse sales from people who were not planning on buying your products. Simply by having well-designed signs, you can get more people to enter your business, grab their attention, and get people to make a purchase.

Without a business sign, your potential customers may not know what your business sells. Having a descriptive sign that shows what your business products are will help generate awareness for your business and increase sales.

5. Creates Consistent Branding

Finally, using custom business signs is an easy way to create consistent branding for your business. Being recognizable to your customers is a vital part of running a business and creating a loyal customer base.

Branding is an important part of your reputation and can help you improve nearly any aspect of your business.

As was mentioned before, having a high-quality sign can improve the first impression of your company. It will help you stand out from your competitors and can also help potential customers remember your business.

For example, Nike has very consistent branding. They have a memorable slogan, a simple logo, and everyone remembers it once they have seen it. This is why they are one of the most well-known athletic companies.

To build consistent branding for your business, you must use the same color palette for your brand, use brand guidelines, and put your logo on all of your brand assets. This will make your company more memorable and can help you build your brand.

Looking for Custom Signs? We Can Help

Custom signs are important in any industry. Not only does it improve the reputation of your brand, but it can even attract new customers, increase sales, and provide countless other benefits for your company.

If you are looking for custom outdoor business signs or custom indoor business signs, Spotlight Strategies can help! Our team can help you create consistent branding, visibility, and impact with your personalized business signs.

Contact us today to learn more about the benefits of these custom business sign ideas and to get a free quote for our marketing services.

Erin Smith

Erin Smith is co-owner of Spotlight Strategies, a marketing solutions firm specializing in print, apparel, promotional product and signs.  An accomplished health care administrator turned business owner, Erin brings rare behavioral expertise to the world of small business.

With a Master’s degree in social work, and a thriving business she is a sought after advisor, coach and mentor to many of Indiana’s small business owners and support associations.  Erin demonstrates unwavering commitment and facilitates profitability to any organization to which she directs her time and talent, and is successful in motivating and empowering people whether supporting a cause or building a company.